About Us
At the beginning of 2012, Downtown Farmville was officially launched as one of Virginia’s newest Main Street® cities. The broad support from across Farmville was in evidence at a January 23rd kickoff event celebrating this milestone.
Farmville’s downtown district belongs to all of us who call Farmville “home”. Just as we tend our gardens and prepare for family events, the effort to build a stronger downtown community lies with us.
Your support is critical to the effort. The opportunity for community involvement as volunteers, financial supporters, and advocates will result in the comprehensive revitalization envisioned for Downtown Farmville.
Mission
The Mission of Downtown Farmville is to bring together the residents, merchants, and students of Farmville to preserve downtown’s role as the center of our historic community, and to plan for the future of Farmville as an exciting and profitable place to live, learn, open a business, and visit.
Vision
- to preserve the historical character of a small college town and to promote the economic and cultural vitality of its future.
- to develop the commercial and cultural heart of this college community by preserving its historical appeal while promoting a future of bright economic prospects for merchants and vibrant entertainment and recreational opportunities for residents and visitors.
- to help enrich the economic and cultural quality of life for Farmville’s residents, students, merchants, and visitors by building on its historical appeal and helping to realize its commercial, residential, and entertainment potential.
- to capitalize on the pride and enthusiasm of Farmville’s residents and merchants in order to develop

Counterclockwise from bottom left: Chuck Ross, Charles White, Navona Hart, Caryn Kayton, Susan Blessing, Jimmy Johnson, Cindy Morris, Tom Dennison, Pam Butler, National Main Street Senior Program Manager Norma Ramirez de Miess, Kerry Mossler
(Not pictured: Dianne Cunningham, Sheri McGuire, Tommy Graziano, Sally Thompson, Jarrod Fergeson)
All meetings held at the Virginia’s Heartland Visitor Center unless otherwise noted.
Board of Directors
3rd Friday of each month, 8:00 am
Jimmy Johnson, President
Chuck Ross, Vice-President
Caryn Kayton, Secretary,
Jarrod Fergeson, Treasurer
Design
(façade rehabilitation, display & merchandising assistance, downtown décor)
1st Tuesday of each month, 5:30 pm
Jimmy Johnson, Chair: downtownfarmville@embarqmail.com
Economic Restructuring
(entrepreneur support and program development)
2nd Tuesday of each month, 8:00 am
Linda Yoder, Chair: lyoder@yoderproperties.net
Promotion
(community events, retail/business promotion)
3rd Tuesday of each month, 8:00 am
John Miller, Chair: millerjd@longwood.edu
Organization
(fund development, volunteer management, brand management/marketing)
4th Wednesday of each month, 8:00 am
Chuck Ross, Chair: rosscd@longwood.edu
Volunteer Application Form (pdf)






